In its most basic form, an eCommerce website is a website where a monetary transaction can take place. You will need an eCommerce website if you are:
- Selling physical products on your website
- Selling your services on your website
- Selling access (tickets to events, memberships) on your website
- Receiving donations through your website
Why is an eCommerce website different from a normal website?
eCommerce websites are different in a few key ways:
1. Heightened Security
When a customer puts payment information on your website, you are responsible for ensuring that data is secure. You also need your website to indicate that a customer’s payment will be secure. A web designer or consultant specializing in eCommerce will know how to design your site so customers are and feel safe buying on your site.
2. Payment Gateways
An eCommerce website needs a payment gateway. Some of the popular ones are PayPal, Stripe, Braintree, etc. They all have different cost and fee structures. A web designer or consultant that specializes in eCommerce will be familiar with the offerings and find a payment gateway that is the best fit for your business.
3. Online Merchandising
Google’s definition of merchandising is “the activity of promoting the sale of goods, especially by their presentation…” This translates to choosing appropriate categories for your products, editing product photography, and deciding which products to feature and how to feature them. Most web designers do not have the merchandising experience to accurately merchandise your site.
4.Inventory Management
Inventory management is essential when selling products online.
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